The Problem with Corporate News Media: Trump Sells Eyeballs

Future critiques of the mainstream corporate media’s 2016 campaign coverage will spend a great deal of time focusing on its tendency throughout the past two years to marginalize Senator Bernie Sanders while promoting – and profiting from – the Donald Trump brand.

Images such as this screenshot of CNN, provided by Laila Al-Arian via Fairness and Accuracy in Reporting, will become the illuminating historical icons of the 2016 campaign, and of critiques of the media industry which covered that campaign as a reality tv event, a product used to generate profits.

CNN (3/15/16) shows Trump’s empty podium. (screen grab: Laila Al-Arian)

March 15, 2016 CNN image shows Trump’s empty podium. Screenshot by Laila Al-Arian

The photo shows the empty podium which CNN chose to focus on, with lower thirds teasing viewers, “STANDING BY FOR TRUMP TO SPEAK.”

Recall, if you will, that CBS CEO Les Moonves has been rather giddily trumpeting to audiences recently that the Donald Trump media phenomenon “may not be good for America, but it’s damn good for CBS, that’s all I got to say.”

The 24 hour cable tv news networks Fox, CNN and MSNBC covered other presidential candidates’ speeches that night, but not Bernie Sanders’. All chose to feature talking heads and Trump-centric teasers, according to The Huffington Post, rather than devote a single moment to Sanders’ speech to a crowd of 7,000 people in Phoenix, Arizona.

Democracy Now! appears to be the rare news outlet to have actually given the content of Sanders’ speech that night some attention.

Read the whole story via Adam Johnson at FAIR and thank them – or your alternative media outlet of choice – for covering the important stories that corporate media outlets will not.



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