Category: Food Labeling & Marketing

Anatomy of a Supermarket Purchase – What Influences What Goes in Your Shopping Cart?

How much influence do advertising and specialized corporate marketing techniques have upon your food purchasing decisions at the supermarket? Why are supermarkets arranged in the manner that they are? Those are two of the questions that Dr. Margo Wootan of the Center for Science in the Public Interest attempts to answer in this video published in the summer of 2015. It remains a timely and highly interesting lecture.